Monster Energy supports development of the European Touring Route concept, through promotion and proliferation of the ETR brand, through concert tours, by throwing great parties, and making the coolest events they can think of.

The explorative road trip, and the freedom of making your own motorbike trip through the countries of Europe. Motorbike Europe A/S is a Danish company that promotes motorcycle tourism across the old national borders in Europe, through the cradle of Western culture. Motorbike Europe A/S is your guide throughout all corners of the individual European countries.

WHAT WE OFFER:

ETR has established an extensive network of touring clubs, organisations, federations, groups, motorcycle riders and other tourist types. By tethering your brand to ETR, you obtain emotional differentiation, increased brand awareness and visibility, and a great way to reinforce your image, increase retail traffic and increase sales. As an ETR Sponsor, you'll have strong visibility throughout our network, and can attract new customers to your business for future growth.