EUROPEAN TOURING ROUTE - RIDER SAFETY

ETR PROMOTES RIDER SAFETY

Rider Safety ranks very high on ETR's list of priorities, and we work hard to promote a safe riding environment for riders to enjoy the ETR route. This is one of the reasons we avoid large cities and heavy traffic on motorways, and focus on well-maintained country roads.

CORE VALUES - SECURE // SERVICE // SOCIAL

CORE VALUES - SECURE // SERVICE // SOCIAL

European Touring Route is a network of sites for exploring Europe in a safe, secure, social and reliable touring environment, providing a useful range of services for riders at each ETR Site along the route.

ETR CORE VALUE // SECURE

ETR CORE VALUE // SECURE

Rider safety, well-maintained roads, safe hotels, secure parking and secure storage feature high on the list of requirements for ETR Members, also for hotels, motels, guest houses, B&B’s, dealerships, garages or rental locations, that want to become an ETR Site.

ETR CORE VALUE // SERVICE

ETR CORE VALUE // SERVICE

Motorcyclists have a range of individual needs and requirements, and small gestures of service by the petrol station or hotel staff can make a big difference to the motorcycle tourist or traveler. Rspond to the needs of this tourist type, and gain more tourist traffic to your hotel or site.

ETR CORE VALUE // SOCIAL

ETR CORE VALUE // SOCIAL

Motorcyclists are very social people, and like to interact with locals and other motorcyclists, to hear new stories, and discover the great places to visit, in the local area. Promote your area by talking to motorcycle riders, and let them promote you and your hotel, to their clubs and friends.

BECOME A LOCAL AREA MANAGER

European Touring Route works to develop motorcycle tourism in Europe, and attract European and foreign motorcycle, car, camper van and bicycle tourists to travel in Europe.

We see an opportunity to work together with local motorcycle riders, who want to "combine business with pleasure”. We are looking for motorcycle riders who want to be our contacts around Europe, and take care of a defined geographical area.

BECOME AN ETR LOCAL AREA MANAGER

We have developed a collaborative concept called "Local Area Manager”, meaning that you - for payment - undertake a specific assignment. The scope of the engagement is defined by the time you want to spend on the task. It is structurally similar to a franchise concept, where you helps us to establish in different regions, within a given framework, to develop the ETR Brand and concept.

BECOME AN ETR LOCAL AREA MANAGER

The main components are:

- Information on great riding roads in your area.

- Information on accommodation facilities, restaurants and coffee shops, attractions, etc.

- To inform destinations, hotels and attractions in your area about European Touring Route.

- Gather information about motorcycle meetings and other events in your region.

- Connection of cafés and restaurants and other local businesses.

- Connection and certification of accommodation facilities.

- Assisting with the organisation of events.

- Establish contacts with businesses that may be interested in working with motorcycle tourism, for example, motorcycle stores, dealerships, touring companies, local Destination Marketing Organisations, and others.

BECOME AN ETR LOCAL AREA MANAGER

As a Local Area Manager, you must be an experienced motorcycle rider, and be able to see the value of Europe as a tourism destination, with great roads, beautiful nature, memorable experiences, quality food, interesting history, and other tourism areas that are open to development.

You must enjoy meeting new people, and have a commercial attitude to development. You will receive an introductory course about the project and how we work. You will also have access to manuals and documents, which will help you come in contact with other motorcycle riders, and local contacts.

Through a network of local motorcycle riders, we have a greater opportunity to make new contacts, and can quickly build up a wide range of trips, meetings, events, etc. which in turn may be result in “more people riding motorcycles, more often".

BECOME AN ETR LOCAL AREA MANAGER

If you feel that you have some spare time, and want to be involved in our efforts to make Europe a thrilling destination for motorcycle tourists, please contact us and we will tell you more.

 

Tasks of a Local Area Manager (LAM)

- Inform European Touring Route about destinations and attractions in your area.

- Share and establish contacts with organisations and companies that work with tourism.

- Distribute information to the tourist offices, motorcycle clubs, about ETR.

- Create and organise: weekly meetings / Ride Outs / Motofoto Courses, and other events.

- Invite the press and magazines that can fit the concept, to various meetings.

- Participate in events, meetings, and other places where motorcycle riders meet.

- Provide us with information that can be added to the ETR Website.

- In the long term, ensure the quality assurance and certification of accommodation facilities.

 

BECOME AN ETR LOCAL AREA MANAGER

A LAM can make money, through:

- Sales of ETR Promotional Services to cafés, restaurants, museums and other commercial places to visit.

- Selling advertising articles to motorcycle dealerships, and other firms and businesses that are linked to motorcycle riding.

- Connection with, and certification of: Lodging facilities, hotels, hostels, campsites, Bed & Breakfasts.

- Events where there is a participation fee for attending.

- Sales of ETR Merchandise at your location.

- Sales of our Membership Card.

 

You are always welcome to tell us about great roads and places to visit, when you are out and about.

We hope you see this as an interesting challenge!

Warm regards, 

Stefan Albrekt
CQO - Chief Quality Officer

This email address is being protected from spambots. You need JavaScript enabled to view it.

ETR // European Touring Route

 

BECOME AN ETR LOCAL AREA MANAGER